Our Story

Riwaayaa was founded by Mayur Rathi and Vishakha Rathi, both Chartered Accountants by profession and dreamers by heart. While excelling in the world of finance, we realized a gap in the Indian luxury market — between the ultra-expensive global names  and the mass-market, low-quality offerings.

We envisioned Riwaayaa as India’s answer to this missing space: a true affordable luxury house that brings world-class design, uncompromised quality, and elegant packaging — without making luxury feel unattainable.

Every product we create — from our premium jewellery collections to our luxury serums and cosmetics — is crafted to embody the essence of sophistication, exclusivity, and authenticity. Riwaayaa is not just a brand, it is a movement to make Indians proud of owning a homegrown luxury label that stands tall alongside global icons.

Our journey has only begun, but our vision is bold: to build India’s first true luxury house — one that redefines how the world experiences Indian craftsmanship and beauty.

Riwaayaa: The era of unfiltered luxury begins.